Rank Math Pricing (2026): Free, PRO, Business and Agency Plans Compared
By Mousume Akter, Founder & Editor, SEORAF. Prices and policies last checked on 9 November 2026 against Rank Math’s official pages.
Disclosure: this article contains affiliate links to Rank Math. Details are below.
Rank Math pricing comes down to one question: do you use the plugin on your own websites, or on your clients’ websites? That rule, more than any single feature, decides which plan you need.
This guide explains each plan, what renewal really costs, how licensing and refunds work, and which plan suits which situation.
Rank Math pricing: quick answer
- Free: $0. You download the plugin from Rank Math.
- PRO: regular price $8.99/month billed annually ($107.88/year). It covers unlimited personal websites. Client websites are excluded.
- Business: regular price $27.99/month billed annually ($335.88/year). It is the first plan that covers client sites.
- Agency: regular price $64.99/month billed annually ($779.88/year), for larger client portfolios.
- Taxes are extra, paid plans renew automatically, and the refund applies to new purchases only.
Source: Rank Math pricing page, checked 9 November 2026. Prices were shown in US dollars when I checked. The currency you see may differ by region.
Affiliate disclosure and how I researched this
If you buy through the Rank Math links in this article, SEORAF may earn a commission at no extra cost to you. The commission does not change the prices shown here or how I describe the plans.
SEORAF is an independent SEO education and research publication. It is not an SEO agency. I took every price, limit and policy below from Rank Math’s own pricing pages and terms (listed in the sources section). I have not purchased or tested Rank Math for this article, so I make no claims about hands-on performance. I do not list coupon codes. Any discount mentioned is one shown on Rank Math’s official pages on the date I checked.
Statements marked My assessment are editorial opinion. Everything else comes from the sources listed at the end.
How to read Rank Math’s pricing page right now
When I checked on 9 November 2026, the official pricing page was running a “PRO Anniversary Sale.” It showed lower prices than usual, struck-through “previously” prices, and higher site and keyword limits labelled as an offer.
Three details matter when you read it:
- The “previously” price is also the renewal price. Each plan card says it renews at that higher amount, and that the same amount is charged every year.
- The sale limits are temporary labels. The sale showed 200 Business client sites, 750 Agency client sites and doubled keyword limits, with the standard limits struck through. The page text I could read does not say whether the higher limits continue after the sale.
- No end date was visible in the page text I read. Rank Math’s terms say discounts are granted at its discretion and that repeated offers create no right to future discounts.
My assessment: treat a sale as a bonus, not a baseline. Budget with the regular and renewal prices, and count any discount as a first-year benefit.
Rank Math pricing at a glance
| Plan | Regular price, billed annually (excl. tax) | Sale price seen on 9 Nov 2026 | Annual renewal price |
|---|---|---|---|
| Free | $0 | Not applicable | Not applicable |
| PRO | $8.99/month | $5.59/month | $107.88 + tax |
| Business | $27.99/month | $17.59/month | $335.88 + tax |
| Agency | $64.99/month | $38.59/month | $779.88 + tax |
Source: Rank Math pricing page, checked 9 November 2026. All plans are billed annually. “Regular” means the “previously” prices shown struck through during the sale.
| Plan | Websites covered | Tracked keywords: standard limit → sale-period limit |
|---|---|---|
| Free | No site limit stated on the pricing page | No value listed |
| PRO | Unlimited personal websites; client websites excluded | 500 → 1,000 |
| Business | 100 → 200 client websites | 10,000 → 20,000 |
| Agency | 500 → 750 client websites | 50,000 → 75,000 |
Source: Rank Math pricing page, checked 9 November 2026. Higher limits were labelled as an offer during the sale.
Rank Math also sells a bundle, Rank Math + WP Rocket, covered below. Rank Math AI is a separate subscription with its own section.
See current Rank Math plans (affiliate link)
Which Rank Math plan fits? A quick decision guide
Decision guide based on the licensing rules on Rank Math’s pricing page. Standard limits are 100 client sites for Business and 500 for Agency. The sale showed 200 and 750.
Rank Math Free
The Free plan is the plugin itself, which you can download from Rank Math. Rank Math’s pricing FAQ points to the free version, and to a demo site, as the way to try it before buying. The same FAQ says PRO is built on top of the free plugin, so you keep both installed if you upgrade.
The pricing page’s core feature section lists the following. The grid uses icons to show plan availability, and I could not confirm every Free-plan checkmark from the page text. Confirm on the live grid, or install the free plugin, before relying on a specific feature:
- A setup wizard and one-click imports from Yoast SEO, AIOSEO and SEOPress
- 30+ SEO tests, competitor SEO analysis and search intent analysis
- An XML sitemap, a redirection manager and a 404 monitor
- Common schema types such as Article, FAQ, HowTo and Product, plus 193 local business types
- Breadcrumbs, a role manager, robots.txt editing and an llms.txt generator
Rank Math’s pricing FAQ gives the Google Analytics refresh schedule as every 7 days for Free and every 3 days for PRO, Business and Agency. The pricing comparison grid may display a different cadence, so check the live plan details before relying on a refresh interval. The Free plan also has shorter data retention than paid plans in the comparison information. Rank Math’s AI pricing FAQ says Free users receive limited AI usage at no cost.
My assessment: install Free first, especially if you run one or two simple sites. You can see what it does on your own setup before paying for anything.
Rank Math PRO
Built for (Rank Math’s wording): bloggers, individuals and solopreneurs.
Regular price: $8.99/month billed annually ($107.88/year). On 9 November 2026 the sale price was $5.59/month.
PRO covers unlimited personal websites. Rank Math defines a personal website as one you own 100%. It can be a business, it can earn money, and you can sell it, but it cannot be a client’s site or a partnership. Client websites are explicitly excluded.
According to the pricing page, PRO includes:
- Keyword rank tracking, with 500 keywords at the standard limit and 1,000 during the sale
- Google Analytics data refreshed every 3 days, according to Rank Math’s pricing FAQ, with up to 180 days of historical data shown for PRO
- Email reports every 15 or 30 days
- 24/7 support
- A free trial of the Rank Math AI Starter plan
The grid also lists premium features such as advanced GA4 integration, a schema generator with custom schema, Google News and Video sitemaps, multi-location local SEO, WooCommerce SEO and image SEO. Which plans include each one is shown by icons on the live grid.
How Rank Math enforces the personal-site rule
Rank Math says a fair-usage policy applies to the personal license. If its systems detect abuse, it notifies you first. If the abuse continues, it reviews the account manually. Detected license sharing or client use means the sites are blocked from using the PRO license, and a purchase made in the previous 30 days is refunded in full. Group buying is not allowed.
Rank Math Business
Built for (Rank Math’s wording): freelancers, businesses and agency owners. Rank Math labels it “Most Popular.”
Regular price: $27.99/month billed annually ($335.88/year). On 9 November 2026 the sale price was $17.59/month.
Business is the first paid plan that explicitly licenses client websites; the PRO paid license excludes client sites. The free plugin is a separate option, and the pricing page does not state a paid client-site quota for Free. Business has a standard limit of 100 client sites, while the promotion showed 200. Tracked keywords are 10,000 at the standard limit and 20,000 during the promotion.
Compared with PRO, the grid shows no limit on how long Google data is retained, and email reports every 7, 15 or 30 days. The AI trial included is the Creator plan, and support is labelled “24/7 Priority.” The grid also lists client management and white-labelled email reports as features, with availability shown by plan on the live grid.
Rank Math Agency
Built for (Rank Math’s wording): agency owners with high volume.
Regular price: $64.99/month billed annually ($779.88/year). On 9 November 2026 the sale price was $38.59/month.
Agency covers 500 client websites at the standard limit (750 during the sale) and 50,000 tracked keywords (75,000 during the sale). It shows the same data-retention and reporting-frequency settings as Business, plus a free trial of the Expert AI plan.
Rank Math also says Business and Agency users can buy additional licenses, or ask for a custom plan, if they need more sites than the plan allows.
Business vs Agency: a simple cost check
At regular prices, Agency costs $444 more per year than Business ($779.88 minus $335.88). In exchange, it covers 400 more client sites at the standard limits. These figures are my arithmetic from Rank Math’s published prices:
| Plan | Regular annual price | Standard client-site limit | Price per site if every slot is used |
|---|---|---|---|
| Business | $335.88 | 100 | About $3.36 |
| Agency | $779.88 | 500 | About $1.56 |
Illustrative arithmetic based on the prices and limits on the Rank Math pricing page. Most people will not fill every slot, so your real per-site cost will be higher.
My assessment: Business tends to make sense until your client count approaches its limit. Agency makes sense when you are close to that limit or expect to pass it.
Rank Math + WP Rocket bundle
This bundle combines Rank Math PRO with WP Rocket, a performance plugin listed among Rank Math’s own brands. The regular price is $13.99/month billed annually. The sale price on 9 November 2026 was $9.99/month.
It covers unlimited personal websites. It includes WP Rocket updates and support for one website, 1,000 tracked keywords at the sale limit, and a 15-day trial of the Rank Math AI Starter plan. Client websites are excluded, as with PRO.
My assessment: this only makes sense if you want WP Rocket for exactly one site and PRO for your own sites. If you need WP Rocket on more than one site, check WP Rocket’s own licensing before choosing the bundle.
Free vs PRO vs Business vs Agency: side by side
The table below contains only rows that Rank Math states explicitly on its pricing page. I left out the yes/no feature icons because I could not confirm each plan’s checkmarks from the text of the page.
| Item | Free | PRO | Business | Agency |
|---|---|---|---|---|
| Regular price (billed annually) | $0 | $8.99/month | $27.99/month | $64.99/month |
| Client websites | Free plugin; no paid client-site quota stated | Excluded from the PRO paid license | 100 (200 in sale) | 500 (750 in sale) |
| Tracked keywords | No value listed | 500 (1,000 in sale) | 10,000 (20,000 in sale) | 50,000 (75,000 in sale) |
| Google Analytics refresh frequency (FAQ) | Every 7 days | Every 3 days | Every 3 days | Every 3 days |
| Google data retained | 90 days | 180 days | No limit | No limit |
| Email report frequency | 30 days | 15 or 30 days | 7, 15 or 30 days | 7, 15 or 30 days |
| AI included | Limited free monthly usage | Starter plan trial | Creator plan trial | Expert plan trial |
| Support | Not stated separately | 24/7 | 24/7 Priority | 24/7 Priority |
Source: Rank Math pricing page and Rank Math AI pricing page, checked 9 November 2026. Refresh intervals above follow the pricing FAQ: 7 days for Free and 3 days for paid plans. If the live comparison grid displays a different interval, verify the current account-level details with Rank Math.
Billing, renewals, licensing and refunds
Billing and renewals
- Annual billing. Plans are shown as monthly equivalents but billed annually. I did not see a monthly billing option on the pages I checked. Confirm at checkout.
- Annual renewal prices: PRO $107.88, Business $335.88, Agency $779.88, each plus taxes. Rank Math debits your payment method automatically each year.
- Renewal reminder. The pricing FAQ says Rank Math emails you seven days before renewal. The terms say only that a reminder is sent with reasonable advance.
- Payment methods: cards, PayPal and Amazon Pay, processed through FastSpring.
Licensing and activation
- No license key is needed. You connect each site to your Rank Math account by logging in and using the connect button.
- Updates require an active license. As long as it is active, you update like any other WordPress plugin, and auto-updates are available.
- Keyword limits are account-wide. They apply across all connected sites. When you reach the limit you cannot add more, but keywords already tracked keep being tracked.
- WordPress.com sites need WordPress.com’s own Business plan. Rank Math fully supports self-hosted WordPress.
Refunds, cancellation, upgrades and downgrades
- Refund: a 30-day, no-questions-asked refund applies to new purchases. It does not apply to renewals.
- Cancellation: Rank Math says you can cancel at any time. Its terms say that notice received before renewal takes effect when the current period ends. Consumers in Germany have different termination rules under the terms.
- Upgrading from PRO to Business or Agency means paying the difference.
- Downgrading does not delete your settings, but higher-plan features stop being accessible. Data you added to content while on PRO stays and reactivates if the subscription becomes active again.
Sources: Rank Math pricing page (FAQ section) and Rank Math Terms and Conditions, checked 9 November 2026.
Rank Math AI pricing (a separate subscription)
Rank Math AI covers Content AI, AI Link Genius and AI Visibility. It is sold in three plans, separate from the SEO plugin plans. According to Rank Math’s AI pricing information, you do not need PRO, Business or Agency to subscribe to Rank Math AI; the free Rank Math SEO plugin can be used with it.
| AI plan | Sale price seen 9 Nov 2026 (regular price) | Annual renewal | Monthly usage highlights |
|---|---|---|---|
| Starter | €5.99/month (€6.99) | €83.88 + tax | 1 tracked brand, 50 link opportunities, 15 long-form articles, 100 RankBot assists |
| Creator | €10.99/month (€11.99) | €143.88 + tax | 10 tracked brands, 200 link opportunities, 60 long-form articles, 500 RankBot assists |
| Expert | €16.99/month (€18.99) | €227.88 + tax | 50 tracked brands, 1,000 link opportunities, unlimited long-form articles and RankBot assists |
Source: Rank Math AI pricing page, checked 9 November 2026. Billed annually, excluding VAT. “Unlimited” is subject to Rank Math’s fair usage policy. Usage limits reset monthly.
Two cautions. First, the AI page showed euro prices while the plugin pricing page showed dollars in the same session, so check the currency and final total at checkout. Second, Rank Math says a trial converts to the corresponding paid AI subscription unless it is cancelled before the trial ends. Review the trial terms and reminder email so you know when billing would begin.
What Rank Math costs over three years: illustrative examples
The renewal step-up is the most useful number to plan around. The table below shows my arithmetic from Rank Math’s published prices. It assumes taxes are excluded, prices stay unchanged, and the sale price applies to year one only if you buy while a sale is running. It is an illustration, not a guarantee of savings, and your checkout total may differ slightly.
| Plan | Year 1 at the sale price seen | Each renewal year | 3-year total with a sale in year 1 | 3-year total at regular prices |
|---|---|---|---|---|
| PRO | $67.08 | $107.88 | $282.84 | $323.64 |
| Business | $211.08 | $335.88 | $882.84 | $1,007.64 |
| Agency | $463.08 | $779.88 | $2,022.84 | $2,339.64 |
Based on monthly prices on the Rank Math pricing page multiplied by 12. Sale prices may no longer be available when you read this.
By the same arithmetic, the renewal price is roughly 59 to 68 percent above the sale price shown on 9 November 2026 (PRO about 61%, Business about 59%, Agency about 68%).
Is Rank Math worth the price? My assessment
This section is opinion, based on the published pricing and policies. I have not tested the plugin.
What looks strong
- A free plugin you can test first. You can evaluate it on your own site before paying, which lowers the risk of buying the wrong plan.
- Flat pricing for your own sites. PRO does not charge per website for personal sites, so the cost does not grow as you add sites you own.
- A stated refund window on new purchases, shown as 30 days on the pricing page.
- A clear separation of personal and client use. The rule is stated openly on the pricing page.
What to weigh carefully
- Renewal is noticeably higher than the sale price. Budget for the renewal figure.
- Client work forces a jump to Business. A freelancer with only a few clients still needs a plan built for 100 sites.
- The rank tracker depends on Google’s API. Rank Math’s own FAQ says tracking and analytics stop working if Google discontinues the API it uses.
- The keyword cap is shared across all your sites, so heavy tracking can use up PRO’s limit quickly.
- AI features cost extra. They are a separate subscription with their own renewal.
- It is a WordPress plugin. If your site is not on WordPress, it is not an option.
Neither Rank Math nor any other plugin can promise search rankings, traffic or revenue. A rank tracker shows where you appear in Google. It does not by itself improve those positions.
Which Rank Math plan should you choose?
| If you are… | Consider | Why |
|---|---|---|
| Running one or two simple sites | Free | You can test it on your own setup at no cost before spending anything. |
| A blogger or site owner who wants tracking and paid features across your own sites | PRO | It covers unlimited personal websites at a flat price. |
| An affiliate or niche-site builder with many sites you own | PRO | Personal-site licensing is not charged per site. Watch the shared keyword cap. |
| A freelancer with client websites | Business | PRO excludes client sites by license, so Business is the plan built for this. |
| An agency near or beyond 100 client sites | Agency | It raises the client-site and keyword limits substantially. |
| Someone who also wants WP Rocket for one site | Rank Math + WP Rocket | The bundle includes WP Rocket for one website. Compare against buying each separately. |
| Someone mainly after AI writing or linking tools | Rank Math AI Starter, Creator or Expert | AI is a separate subscription that works with the free plugin. |
This table reflects my reading of the licensing rules on the Rank Math pricing page. It is general guidance, not a recommendation tailored to your site.
Rank Math alternatives to compare fairly
Rank Math is not the only WordPress SEO plugin. Its own pricing page compares its license costs against Yoast, AIO SEO and SEOPress, and the plugin offers one-click imports from all three, so they are natural comparison points.
I am not reproducing competitor prices. I have not verified them from those vendors’ official pages for this article. The comparison on Rank Math’s page is vendor-supplied, and the page shows it as last updated on 3 June 2026.
When you compare any WordPress SEO plugin, check these points on the vendor’s official pages:
- Whether pricing is per site, per bundle of sites or flat for personal use
- Whether client sites need a different license
- Which features you actually need are in the free version
- The renewal price, not just the first-year price
- Refund terms, and whether they cover renewals
If rank tracking at volume is your main need, it can also make sense to compare Rank Math against dedicated rank-tracking tools, which work differently from a WordPress plugin.
Rank Math pricing FAQs
How much does Rank Math cost?
Free is $0. The regular paid prices are $8.99/month for PRO, $27.99/month for Business and $64.99/month for Agency, billed annually and excluding taxes. Discounted first-year prices may be shown during promotions.
Is Rank Math really free?
Yes. The free plugin can be downloaded and installed without payment. Paid plans add features and limits on top of it.
Is Rank Math a one-time payment or a subscription?
The paid plans are annual subscriptions that renew automatically. I did not find a lifetime option on the official pages I checked, but I cannot confirm that none exists.
Does Rank Math have a free trial?
The pricing FAQ suggests trying the free plugin and a demo site before purchasing. Separately, Rank Math offers eligible PRO, Business and Agency subscribers a 15-day Rank Math AI trial: Starter with PRO, Creator with Business and Expert with Agency. This is an AI trial, not a trial of the paid SEO plugin plan. Check the current offer and any payment or cancellation terms before starting it.
How many websites can I use Rank Math on?
PRO covers unlimited personal websites. Business covers 100 client sites at the standard limit and Agency covers 500. Rank Math says additional licenses or a custom plan are available if you need more.
Can I use Rank Math PRO on client websites?
No. PRO covers personal websites you own 100%. Client sites need Business or Agency.
What is the difference between Business and Agency?
Mainly scale. At standard limits Business covers 100 client sites and 10,000 tracked keywords. Agency covers 500 client sites and 50,000 tracked keywords. Check the live feature grid for any other differences.
Does the price go up at renewal?
It can. During the sale I checked, the renewal price shown was higher than the sale price. Rank Math lists the annual renewal prices as $107.88 for PRO, $335.88 for Business and $779.88 for Agency, plus taxes.
Can I pay month to month?
The pages I checked show monthly equivalents billed annually. I did not see a monthly billing option. Confirm at checkout.
Is there a Rank Math coupon code?
I do not list coupon codes. Any discount in this article is one shown on Rank Math’s official pages on 9 November 2026. Rank Math’s terms say offers are at its discretion, so promotions can change or end.
What is the Rank Math refund policy?
Rank Math offers a 30-day no-questions-asked refund on new purchases. The refund does not apply to renewals.
How do I cancel before the renewal charge?
Rank Math says you can cancel at any time and will receive a reminder email before renewal. Its terms say that a termination notice received before renewal takes effect at the end of the current period. Use the controls in your Rank Math account or contact Rank Math.
What happens if I downgrade or my plan lapses?
If you downgrade, your settings stay in your WordPress database, but features from the higher plan become inaccessible. Content data added on PRO stays and reactivates if the subscription becomes active again. Rank Math also says updates require an active license. I did not find a page describing what happens at lapse beyond that, so check before letting a plan expire.
Do I need PRO to use Rank Math AI?
No. Rank Math AI is a separate subscription and can be used with the free Rank Math SEO plugin. Some specific plugin features, such as advanced link reports or AI internal linking, may have additional plan or subscription requirements, so check the exact feature’s current terms before buying.
Does Rank Math offer a non-profit discount?
Yes. Rank Math says non-profits can receive 30% off new PRO and AI purchases for the first year, with proof of status. The discount does not apply to renewals.
Final verdict
Rank Math’s pricing is easy to understand once you know the rule that drives it: your own sites or client sites.
- Start with Free if you are unsure.
- Choose PRO for tracking and paid features on sites you own.
- Choose Business or Agency as soon as client websites are involved.
- Plan your budget around the renewal price, not the first-year price.
Before you buy, open the live pricing page. Check the currency, whether a promotion is still running, the current limits and any new terms, because all of these can change.
Check Rank Math plans on the official site (affiliate link)
Sources and verification notes
All sources were checked on 9 November 2026. Rank Math’s pages change, especially during promotions; confirm prices, usage limits and trial terms before purchasing.
- Rank Math SEO plugin pricing page (which displayed the promotion page at rankmath.com/offer/ when checked): plans, prices, limits, comparison grid, FAQ, refund and renewal.
- Rank Math AI pricing page: AI plans, current promotional and renewal prices, usage limits, trial and refund information.
- Rank Math AI plans and features: monthly feature allowances and the 15-day AI trial provided with eligible paid plugin plans.
- Rank Math Terms and Conditions: auto-renewal, termination, withdrawal rights, offers and discounts.
What I could not verify: every plan-by-plan yes/no feature icon, which currency each country sees, whether promotional limits continue after a promotion, when the current sale ends, and all consequences of license lapse beyond the points above. The 15-day offer described here is a Rank Math AI trial attached to eligible paid plugin plans; it is not evidence of a standalone PRO plugin trial. I would rather state these limits than guess.
Update log: prices, limits and policies verified against official pages on 9 November 2026. If Rank Math’s pages differ from this article, treat Rank Math’s pages as the authority.
About the author and editorial standards
Mousume Akter is the founder and editor of SEORAF, an independent SEO education and research publication. SEORAF is not an SEO agency and does not sell rankings. Facts in this article are tied to named official sources and a check date, and they are kept separate from opinion.
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