SEMrush Pricing Plans 2025: Complete Breakdown
The Ultimate Guide to Choosing the Right SEMrush Subscription for Your Business Needs
View Official Pricing Start Free TrialWhat is SEMrush and Why Do You Need It?
SEMrush is an all-in-one digital marketing platform that provides tools for SEO, PPC, content marketing, social media, and competitive research. Trusted by over 10 million marketers worldwide, it helps businesses of all sizes improve their online visibility, analyze competitors, and make data-driven decisions.
Whether you’re a freelancer managing a few clients, a growing marketing agency, or a large enterprise, SEMrush pricing plans offer solutions tailored to your specific needs. The platform’s extensive feature set includes keyword research, site audits, backlink analysis, position tracking, and much more.
Understanding the SEMrush pricing plans structure is essential for maximizing your return on investment. With three main subscription tiers and various billing options, SEMrush provides flexibility for businesses at every stage of growth.
SEMrush Pricing Plans: Detailed Breakdown
Choose the plan that fits your needs and budget
Pro
Billed annually at $99.95/month (Save $240)
- 5 Projects
- 500 Keywords to Track
- 10,000 Results per Report
- 3,000 Reports per Day
- Basic SEO Tools
- Limited Historical Data
- Social Media Posting
- Content Marketing Platform
- Branded Reports
Guru
Billed annually at $191.62/month (Save $480)
- 15 Projects
- 1,500 Keywords to Track
- 30,000 Results per Report
- 5,000 Reports per Day
- Advanced SEO Tools
- Full Historical Data
- Content Marketing Platform
- Branded Reports
- Multi-Targeting
Business
Billed annually at $374.95/month (Save $600)
- 40 Projects
- 5,000 Keywords to Track
- 50,000 Results per Report
- 10,000 Reports per Day
- Enterprise SEO Tools
- Full Historical Data
- Content Marketing Platform
- API Access & Phone Support
- Dedicated Account Manager
All plans include a 7-day free trial. No credit card required. For more details, visit the official SEMrush pricing page.
SEMrush Pro vs Guru: The Critical Comparison
Understanding the key differences between SEMrush’s most popular plans
SEMrush Pro Plan
The SEMrush pricing plans Pro tier is designed for individuals and small businesses just starting with SEO. At $119.95/month ($99.95/month annually), it provides essential tools for keyword research, site audits, and basic competitor analysis.
Key Features:
- 5 projects for tracking multiple websites
- 500 keywords to track for ranking performance
- Basic site auditing capabilities
- Backlink analysis with limited data
- Social media posting for 10 profiles
Limitations:
- Limited historical data access
- No content marketing platform
- No branded reports for client presentations
- Lower limits on reports and results
“As a freelance blogger, the Pro plan gives me everything I need to track my rankings and find new keyword opportunities without breaking the bank.”
SEMrush Guru Plan
The SEMrush pricing plans Guru tier, priced at $229.95/month ($191.62/month annually), is the sweet spot for growing businesses and agencies. It offers significantly more features and higher limits than the Pro plan.
Key Features:
- 15 projects for managing multiple clients or websites
- 1,500 keywords to track for comprehensive ranking analysis
- Full historical data access (back to 2012)
- Content marketing platform with SEO templates
- Branded reports for client presentations
- Multi-targeting for location-specific campaigns
Advantages Over Pro:
- 3x more projects and keywords
- Advanced competitive intelligence
- Looker Studio integration for custom dashboards
- Higher limits on reports and results
“Upgrading to Guru transformed our agency. The historical data and content marketing tools alone justified the cost, and we’ve seen a 40% increase in client retention since making the switch.”
| Feature | Pro Plan | Guru Plan | Business Plan |
|---|---|---|---|
| Price (Monthly) | $119.95 | $229.95 | $449.95 |
| Price (Annual) | $99.95/month | $191.62/month | $374.95/month |
| Projects | 5 | 15 | 40 |
| Keywords to Track | 500 | 1,500 | 5,000 |
| Results per Report | 10,000 | 30,000 | 50,000 |
| Reports per Day | 3,000 | 5,000 | 10,000 |
| Historical Data | Limited | Full Access | Full Access |
| Content Marketing Platform | |||
| Branded Reports | |||
| API Access | |||
| Phone Support |
Which SEMrush Plan Fits Your Specific Needs?
Find the perfect plan based on your business type and requirements
Freelancers / Solopreneurs
If you’re a freelancer or solopreneur managing 1-3 personal projects or very small clients with basic SEO needs and budget constraints, the Pro plan is your best choice among SEMrush pricing plans.
With the Pro plan, you get essential tools for keyword research, site audits, and basic competitor analysis at an affordable SEMrush pricing plans cost.
Small Businesses
For growing businesses managing 1-5 websites/brands with need for competitive insights and professional reporting, the Guru plan offers the best value among SEMrush pricing plans.
The Guru plan provides access to historical data, content marketing tools, and branded reports that help small businesses compete effectively in their market through SEMrush pricing plans.
Marketing Agencies
Agencies managing multiple clients (5+) will benefit from the Guru or Business plan depending on their scale. Both plans offer features essential for SEMrush pricing plans agency use.
The Guru plan is suitable for smaller agencies, while larger agencies with many clients will need the Business plan’s higher limits and API access from SEMrush pricing plans.
Large Enterprises
Enterprises managing multiple brands, regions, and complex integrations require the Business plan. With 40 projects, API access, and dedicated support, it’s designed for enterprise-level SEMrush pricing plans needs.
The SEMrush pricing plans Business tier reflects the premium features and personalized service that large organizations need.
E-commerce Businesses
E-commerce sites with large product catalogs need extensive keyword tracking and competitor analysis. The Guru plan provides sufficient features for most e-commerce businesses using SEMrush pricing plans.
Large e-commerce enterprises with thousands of products will benefit from the Business plan’s higher limits and PLA data access in SEMrush pricing plans.
Content Marketers
Content-focused businesses will find the Guru plan’s content marketing platform invaluable. It provides tools for topic research, SEO optimization, and content performance tracking through SEMrush pricing plans.
The Pro plan lacks these content-specific features, making the Guru plan the minimum requirement for serious content marketers using SEMrush pricing plans.
How to Get the Best SEMrush Deal
Maximize your savings with these money-saving tips
Annual vs. Monthly Pricing
Choosing an annual SEMrush pricing plans subscription can save you significant money:
- Pro: Save $240/year (17% discount)
- Guru: Save $480/year (21% discount)
- Business: Save $600/year (17% discount)
The SEMrush pricing plans annual billing offers the best value for committed users.
Current Discounts and Coupons
While SEMrush occasionally offers promotions, the best way to save is through their annual billing. However, you can sometimes find a SEMrush pricing plans discount through affiliate partners or during special events like Black Friday.
Use code SEM15OFF at checkout for an additional 15% off your first year of any SEMrush pricing plans annual plan.
Free Trial & Money-Back Guarantee
SEMrush offers a 7-day SEMrush pricing plans free trial that gives you full access to all features of your chosen plan. This is a risk-free way to test the platform before committing.
Additionally, SEMrush provides a 7-day SEMrush pricing plans money-back guarantee. If you’re not satisfied with your purchase, you can request a full refund within 7 days of payment.
Students & Nonprofits: SEMrush offers special discounts of up to 50% for verified students and registered nonprofit organizations on SEMrush pricing plans. Learn more at SEMrush Academic Program.
SEMrush vs. Competitors: Is It Worth the Price?
How SEMrush compares to other popular SEO tools
SEMrush vs. Ahrefs
When comparing SEMrush pricing plans to Ahrefs, both tools offer powerful features for SEO professionals, but they excel in different areas:
SEMrush Advantages:
- More comprehensive all-in-one platform (includes PPC, social media)
- Better content marketing tools
- More user-friendly interface for beginners
- Superior competitive intelligence features
Ahrefs Advantages:
- Larger backlink database
- Slightly more accurate keyword difficulty scores
- More frequent data updates
- Content gap analysis is more intuitive
In terms of SEMrush pricing plans compared to Ahrefs, both tools have similar price points, but SEMrush offers more features at each tier level. For a detailed comparison, visit Ahrefs pricing page.
SEMrush vs. Moz
The comparison between SEMrush pricing plans and Moz shows significant differences in features and value:
SEMrush Advantages:
- Much larger keyword database (25 billion vs. 500 million keywords)
- More comprehensive toolset (PPC, social media, content)
- Better competitive analysis features
- More detailed reporting options
- Higher limits on all features
Moz Advantages:
- Lower entry-level price point
- Domain Authority metric is widely recognized
- Simpler interface for absolute beginners
- Strong local SEO features
While Moz is generally less expensive, SEMrush pricing plans provide significantly more value for the cost, especially for businesses serious about their SEO efforts. See Moz pricing options for comparison.
Other SEMrush Alternatives
SpyFu
SpyFu focuses primarily on competitive intelligence and PPC data. It’s less expensive than SEMrush pricing plans but offers a much narrower feature set. Best for businesses focused specifically on competitor PPC analysis. SpyFu vs Competitors – See How It Compares with SEMrush
SE Ranking
SE Ranking is a budget-friendly alternative with a good range of SEO features. It’s significantly cheaper than SEMrush pricing plans but lacks the depth of data and advanced features. Good for small businesses with limited budgets. Visit SE Ranking pricing for details.
Majestic
Majestic specializes in backlink analysis and has one of the largest backlink databases available. However, it’s not an all-in-one solution and would need to be complemented with other tools for a complete SEO strategy, unlike SEMrush pricing plans. Check out Majestic pricing options.
SEMrush Pricing FAQ
Everything you need to know about SEMrush plans and billing
Yes, you can upgrade or downgrade your SEMrush pricing plans subscription at any time. If you upgrade, you’ll be charged a prorated amount for the remainder of your billing cycle. These SEMrush pricing plans upgrade options provide flexibility as your business grows.
Downgrading your plan will take effect at the start of your next billing cycle. Be sure to export any data or reports that might exceed the limits of your new SEMrush pricing plans before downgrading.
Yes, SEMrush offers a 7-day SEMrush pricing plans trial with full access to all features of your chosen plan. No credit card is required to start the trial, making it a risk-free way to evaluate the platform.
During the trial period, you can explore all features of SEMrush pricing plans, run reports, and assess whether the tool meets your needs before committing to a paid subscription.
SEMrush accepts all major credit cards (Visa, Mastercard, American Express) and PayPal for SEMrush pricing plans payments. These flexible SEMrush pricing plans payment options make it convenient for users worldwide.
For annual subscriptions, you can also pay via bank transfer in some regions. Contact SEMrush support for more information about payment methods for SEMrush pricing plans in your country.
Yes, you can cancel your SEMrush pricing plans subscription at any time. Your access will continue until the end of your current billing period. The SEMrush pricing plans refund policy ensures you’re not locked into long-term commitments.
Additionally, SEMrush offers a 7-day money-back guarantee. If you’re not satisfied with your purchase, you can request a full refund within 7 days of payment for any of the SEMrush pricing plans.
Yes, SEMrush provides a special SEMrush pricing plans student discount for students and educators. You can apply through their website to get access at a reduced SEMrush pricing plans cost.
The student discount typically offers up to 50% off the regular subscription price. You’ll need to provide proof of your academic status, such as a student ID or enrollment verification, to qualify for SEMrush pricing plans discounts.
The main differences between SEMrush pricing plans Pro and Guru are in the limits and features. Guru offers more projects (15 vs. 5), more keywords to track (1,500 vs. 500), and more reports per day (5,000 vs. 3,000).
Additionally, Guru includes features not available in Pro, such as full historical data access, content marketing platform, branded reports, and multi-targeting capabilities. These features make Guru the better choice for growing businesses and agencies when comparing SEMrush pricing plans.
Yes, SEMrush is ideal for SEMrush pricing plans agency use managing multiple clients. The Guru and Business plans allow you to manage multiple projects and create branded reports for clients.
The Guru plan supports up to 15 projects, making it suitable for smaller agencies, while the Business plan supports 40 projects for larger agencies. Both SEMrush pricing plans offer branded reports that you can customize with your agency’s logo and client information.
SEMrush typically reviews its SEMrush pricing plans annually, but major changes are infrequent. The current SEMrush pricing plans model has been stable for several years with only minor adjustments.
When SEMrush does update its pricing, existing customers are typically grandfathered in at their current rate for a period of time. SEMrush also usually announces pricing changes well in advance to give customers time to adjust their SEMrush pricing plans budgets.
Best Value for Money: Our Expert Analysis
Which plan delivers the highest return on investment?
SEMrush Guru Plan
For the vast majority of users – freelancers scaling up, small businesses aiming for growth, and marketing agencies managing multiple clients – SEMrush Guru delivers the optimal balance of powerful features, strategic depth, and return on investment among all SEMrush pricing plans.
Why Guru Offers the Best Value:
- Historical Data Access: Unlock years of competitive insights and trend analysis that can inform your long-term strategy
- Full Content Marketing Platform: Complete content workflow tools that save time and improve ROI
- Advanced Reporting: Professional branded reports essential for agencies and client presentations
- Competitive Intelligence: Deep competitor analysis that reveals strategic opportunities
- Scalability: 3x more projects and keywords than Pro plan, supporting business growth
The strategic depth unlocked by Guru directly translates to smarter strategies, faster execution, and measurable business results that justify the investment beyond the Pro plan’s limitations. While the SEMrush pricing plans Guru tier is nearly double that of Pro, the additional features provide significantly more value for growing businesses.
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Start your SEMrush journey today with our exclusive offer
Use code SEM15OFF for 15% off your first year
For more resources, visit the SEMrush Blog or SEMrush Academy